Her goal? To provoke!
To Francesca, art has the same importance as philosophy: its ultimate purpose is to provoke critical thinking in the viewer. She mostly focuses on social issues. She sees art as a way to reach, address and provoke original and innovative thoughts on common issues, rather than focused on what she believes has become an almost standardised, often excessive individualism.
Francesca likes to define herself as an EnvironmentARTist. Torn between optimism and surrender, she is haunted by the idea of mankind’s imminent self-destruction. Yet, she believes in a future for humanity of resourceful innovation through re-thinking, re-purposing and reducing.
This shows particularly in her mosaics, mixed media and installations, which are created almost entirely from rubbish and "found" material. She thoroughly enjoys working within both the ethical and the material limitations which this choice entails. Whilst keeping her carbon footprint to the bare minimum, it also allows her to provide a different perspective on what society generally sees as rubbish: in Francesca's world, rubbish acquires new uses and meanings, and becomes the undisputed protagonist of her artworks, as fun and beautiful a Cinderella as she can master it to be to demonstrate and promote a cradle-to-cradle approach. Reminding us of our indissoluble interdependence with the ecosystem, she protests against the disposable lifestyle we are currently leading and reiterates the urgency for a swift move to an all-encompassing circular economy.
She also has a true passion for mosaic, as it allows the use of a broad range of materials: she strives to show the beauty and significance of each material used, in each tiny piece, eagerly crisscrossing the boundary between mosaic and mixed media. She is on a mission to show the incredible - yet still lesser known and appreciated - potential of modern mosaic, as a fine art in its own right.
Francesca has also recently resumed her fondness for photography, which she decided to abandon before the digital era, due to the pollution involved in development techniques. She is currently working on layered artwork, where she uses photography to create multi-layered messages which develop around her 3D artworks.
She has participated in over 60 art exhibitions internationally in the last 2 years alone. She has received over 30 awards and appeared on a dozen publications. She has recently launched the Payment in Kind(ness) initiative, whereby she accepts eco-friendly gestures (LiThs = “Little Things”) as payment in kind toward her artwork.
Ironically, her Little Things exhibition was censored within the first week of opening, as it was found to be “too controversial” by some of the estate residents.
She is currently working on the pilot project of her "Art for Trash" initiative, as part of what she likes to call the "ArtWORKivism" movement (of which at the moment she is the founder andsole member). The aim is to bring environmental artivism inside business offices, and to stimulate ENVIRONMENTAL AWARENESS and RESPONSIBILITY in the professional sphere, spreading the belief that they are pervasive and necessary in all aspects of our lives. It involves the employees to collect a selection of their office daily rubbish, and she uses it to make an artwork for their office. The first client is Bluefield Partners, a thriving business with strong ethical and environmental values, which enthusiastically embraced the initiative in their London City office.
Francesca is happily available for pro bono collaborations with environmental organisations. Making the world a better place through art, in all possible ways, is her biggest hope.
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